For years, the original YSL All Hours Foundation reigned supreme for many makeup enthusiasts seeking a medium-to-full coverage, long-lasting formula. Its reputation was built on its ability to deliver flawless skin for hours on end, resisting the wear and tear of a busy day. But the beauty world is ever-evolving, and YSL Beauty recently unveiled a reformulated version: the YSL All Hours Flowless foundation. This article will delve deep into both the legacy of the original All Hours foundation and the evolution represented by its successor, exploring its claims, performance, and overall place in the crowded world of high-end foundations.
ALL HOURS FOUNDATION: A Look Back at the Original Icon
Before examining the “Flowless” iteration, let’s revisit the foundation that set the benchmark: the original YSL All Hours Matte Liquid Foundation. For those unfamiliar, this foundation was celebrated for its impressive staying power. It wasn't just about longevity; it was about the *quality* of that longevity. The original All Hours managed to stay put without caking, cracking, or significantly oxidizing throughout the day. Its medium-to-full coverage allowed for seamless blemish concealment while still maintaining a natural-looking finish. Many users described it as a comfortable, almost weightless feel despite its substantial coverage. This remarkable combination of coverage, longevity, and comfort made it a holy grail for countless makeup lovers, earning it a devoted following and countless five-star reviews. Its ability to handle various skin types, from normal to oily and combination, further solidified its iconic status. The original formula was known for its matte finish, making it particularly popular among those with oily or combination skin who sought to control shine.
However, even iconic products can be improved. While many loved the original All Hours, some users pointed out areas for potential enhancement. Some found the original formula slightly drying, particularly for those with drier skin types. Others desired a slightly more flexible range of shades to better accommodate diverse skin tones. These user comments, along with the ever-evolving demands of the beauty market, likely paved the way for the reformulation.
All Hours Foundation – Matte Liquid Foundation – YSL Beauty: The Official Narrative
YSL Beauty's official marketing materials for the All Hours foundation (both the original and the Flowless version) highlight its key selling points: long-lasting wear, full coverage, and a natural-looking finish. The brand emphasizes the foundation's ability to withstand heat, humidity, and the rigors of a busy day, promising a flawless complexion that lasts for hours. This messaging consistently reinforces the idea of a foundation that not only provides coverage but also actively works to maintain its integrity throughout the day. The official website and marketing materials typically showcase models with flawless, radiant skin, visually demonstrating the desired effect. This carefully curated image creates a strong expectation of performance, placing a significant emphasis on the “all-day wear” aspect. The brand's reputation for luxurious products and sophisticated packaging also contributes to the overall perception of quality and prestige.
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